I think the most important lesson I have learned is not to ?put my eggs? in one basket. Although I was familiar with Yahoo! Sponsored Search, MSN and other pay per click programs. I chose Google as my main source of advertising for simple reason that they have easiest interface to use. The other factor [...]

Posted in Other (Fom Old Blog)

This post may help anyone that encountered some difficulties in promoting their websites on Google Adwords.
Evidently quality score is no longer based on clickt-hrough. Following steps should be taken to improve quality score on Adwords:
1. Create Privacy Statement page (especially if you are an affiliate)
2. If you run e-mail campaigns make clear how your customers [...]

Posted in Other (Fom Old Blog)

I think by now all advertisers, merchant and affiliates alike had been affected by recent changes at Google AdWords. Inconsistency of their policies will eventually bite them back, but it may be to late. My personal opinion is that it is Google desire to introduce CPA advertisement model, drives them to go after affiliate site’s. [...]

Posted in Other (Fom Old Blog)

Latest developments at Google are troubling to say the least. In the affiliate community every one had experienced prices go up as high as $10 per click. There is much inconsistency in how they apply, tweaking and change the quality score.
If you every need an alternative way to advertise via PPC, Yahoo and MSN should [...]

Posted in Other (Fom Old Blog)

If over last few days you saw that your keywords on Adwords have risen to $1 or even $10 a click, you are not the only one. Many people had experienced the same. Evidently they have introduced new algorithm of calculating “quality score”. It is not clear of long term effects of this step, but [...]

Posted in Other (Fom Old Blog)

-
In order for a campaign to be successful either on Google or Yahoo, first step is to optimize your campaign. Your ad have to be relevant to your landing page. Also including your keyword in ad title and ad description can improve dramatically your click through. Reason behind is if your have included a keyword [...]

Posted in Other (Fom Old Blog)

-
Geographical targeting, offered by Google and MSN, makes it’s way to Yahoo. Many yahoo customers anticipated this move for a long time.
This means that it will be possible to select a geographical area where the ads will appear. It is absolutely “state of the art feature that will no doubt enhance Yahoo services.
Although Local listing [...]

Posted in Other (Fom Old Blog)